What we heard at APTA CSM 2026


Marissa Coughlin Verbanic is a Senior Product Marketing Manager at Ensora Health, supporting our rehab therapy solution, Fusion. A healthcare tech enthusiast, she’s passionate about bettering the healthcare community through smarter, more connected technology. Excited to attend APTA CSM for the first time, Marissa shares below the invaluable insights she gained from some of the industry’s most meaningful conversations.
This year’s APTA CSM felt different. It wasn’t the size of the crowds or the number of sessions — it was the clarity of the conversations. No matter who we spoke with, from longtime practice owners to clinicians and students, one theme echoed everywhere:
Everyone wants their time back — but for different reasons.
The alignment across roles was striking. Here’s what we heard.
What practice owners told us
Many owners shared a familiar story: “I didn’t plan to run a business — I planned to treat clients.” Yet their days are filled with responsibilities that have little to do with clinical care:
- Staff credentialing
- Managing compliance and audits
- Billing cleanup and unexplained denials
- Filling staffing gaps and onboarding new hires
More than one person described themselves as an “accidental business owner,” a phrase that instantly resonated with others nearby.
What stood out this year was that owners weren’t asking about more features or rapid expansion. They wanted the opposite:
Simpler, more connected workflows.
Fewer moving parts.
More predictability.
Their questions about Fusion centered on building a clinic environment that runs smoothly — so they can return their focus to the work that called them to this profession in the first place.
What clinicians told us
For clinicians, the pain point was nearly universal: documentation has become the last client of the day. It follows them home, fills their evenings, and chips away at the energy that should belong to client care.
The stories were consistent:
- Finishing notes after dinner
- Juggling modifiers, timebased codes, and secondary claims
- Feeling mentally split between being present in a session and capturing everything correctly
One physical therapist put it perfectly:
“I’m not drowning — I’m just tired of giving my best focus to admin instead of treatment.”
This is the backdrop that made a single question the most common one at our booth:
“Do you have anything that cuts the typing time?”
It set the stage for the topic that dominated our discussions — AI in rehab therapy.
Why AI came up in every conversation
The interest in AI wasn’t driven by curiosity. It was driven by a very practical desire to get home on time.
Across conversations, therapists were aligned on three needs:
- Real, measurable time savings
- Documentation that still sounds like them
- A therapy-specific solution that understands clinical nuance
That’s where Fusion’s AI Session Assistant entered the discussion. We walked clinicians through how it uses ambient listening to capture session details so they can stay fully focused on the client — while still reviewing, editing, and approving every note (a key part of safe ambient AI use, emphasized in industry guidance).
We showed how the notes generate inside Fusion, not in a separate tool. And clinicians loved the flexibility of being able to record a session, upload an audio file, or use quick dictation.
Again and again, we heard: “It feels like having a trusted colleague who drafts the note — and I just clean it up.”
Accuracy and defensibility mattered far more than novelty, and the conversation stayed grounded in workflow reality.
What students showed us
Some of the most telling conversations came from students, who asked the kinds of operational questions that used to come only from practice owners:
“How fast can I get through my notes?”
“Does this integrate smoothly with scheduling and billing?”
“Can I do this on my phone?”
For them, AI isn’t a bonus feature.
It’s baseline infrastructure.
They expect the tools in their future workplace to be mobile-friendly, intuitive, and modern — because that’s the standard everywhere else in their lives.
One clear takeaway:
This generation won’t adapt to outdated systems. Practices will adapt to them.
Thank you to our community
Beyond the strategic insights and talk of outpatient therapy trends, CSM was filled with reminders of why we do what we do. We had the pleasure of meeting long-time Fusion users in person, putting faces to names we’ve known for years. We shared snacks, laughed, and had conversations that started with software but quickly turned into genuine friendships. These moments reinforced a simple truth: technology is essential, but relationships are what truly run the therapy world.
Where outpatient therapy is heading next
If CSM revealed anything, it’s that outpatient therapy is in a pivotal moment of transition. Practice owners are striving for stability in an increasingly complex environment. Clinicians are reclaiming their time and energy as nonnegotiable. Students are raising the bar for what “modern” should feel like in a clinic.
And therapy-specific AI – the kind that respects clinical nuance and keeps clinicians firmly in control – is becoming the bridge between where practices are now and where they need to go next.
The future of outpatient therapy is one where tools genuinely respect clinicians’ time — and we’re committed to building alongside you to make that future real.
Curious how therapy-specific AI fits into real evaluations or daily notes? Learn more about AI Session Assistant.



