APTA Private Practice 2025: Key takeaways and a powerful story of transformation

Last week in Orlando, a unique energy filled the air as private practice leaders gathered for the APTA Private Practice 2025 Annual Conference. Our team from Ensora Health attended and was inspired by the determination and curiosity we saw. We spent our time in sessions, hallway conversations, and one-on-one discussions with clinic owners who are navigating a challenging, but promising, rehab therapy landscape. 

Across every conversation, a few priorities stood out. Practices are seeking financial stability, simpler operations, and practical technology they can use immediately. There was also a strong focus on improving access to care. If you couldn’t make it to Orlando, we’ve pulled together the key takeaways and a powerful story shared by one of our customers. 

A story that stood out: Our conversation with Tim Smith 

The highlight of the event was our fireside chat with Tim Smith, VP of Operations at the Children’s Therapy Center of the Quad Cities. His organization is deeply mission-driven, serving many families who rely on government assistance. This means that any financial disruption has a direct impact on their ability to provide care. 

Before partnering with us, Tim’s team faced a serious problem: a backlog of more than 3,000 outstanding claims. This administrative burden was putting their stability at risk. Tim shared what that period felt like and the immense pressure it created for his team. 

He also talked about what changed once they implemented Fusion by Ensora Health. The center went from over 3,000 outstanding claims to zero. That shift protected their operations and allowed them to fully refocus on the children and families they serve. It was a powerful reminder that solving administrative problems can have an immediate and meaningful impact on care. 

Tim recently shared his story in a short video that captures the heart of what he told the audience. Watch Tim’s story here.  

Key themes from the conference 

Beyond Tim’s powerful story, several core themes emerged from the sessions and discussions. 

Reducing administrative strain 

A consistent topic was the operational load that contributes to burnout. It’s often not the client care but the administrative burden – scheduling, documentation, and billing – that drains the joy from practice. The consensus was clear: practices want tools that make front-desk workflows more manageable and automate mundane tasks. Efficiency is the new currency for a sustainable practice. 

Strengthening financial stability 

With reimbursements remaining flat while costs are rising, many owners feel the squeeze. The conversations focused on smart financial strategies. Many are exploring hybrid models and cash-based services like wellness visits or performance training. Diversifying revenue streams creates a more predictable financial future and allows you to treat clients without being entirely limited by payer rules. 

Practical use of AI 

Artificial Intelligence (AI) has moved from a futuristic concept to a practical tool for today’s therapy practices. The conference highlighted real-world AI workflows that can support documentation and help reduce claim denials. Many practices are beginning to see AI not as a “nice to have,” but as a standard and expected part of their operational technology. 

Maintaining access and equity 

It was heartening to see a clear focus on how private practices can better serve underserved communities and improve continuity of care. Clinic owners are asking important questions about how accessible their services are and what needs to shift to reach the populations that need them most. 

Looking ahead 

Attending APTA Private Practice 2025 reinforced what we see every day at Ensora Health. Practice owners are resilient, innovative, and deeply committed to helping their communities. Our goal is to support that work by reducing complexity and giving your team tools that make their days easier. 

As we navigate these shifts in the industry, from AI adoption to reimbursement challenges, we are committed to standing beside you – providing the tools and support you need to make your practice successful.  

It was great connecting with so many of you in Orlando, and we look forward to supporting your work for the rest of 2025 and beyond!